How to Sell Text Message Marketing?

To sell text message marketing, emphasize its power to deliver instant, personalized communication that drives high engagement and conversion rates. Explain that SMS messages have a 98% open rate and are usually read within minutes, making them ideal for time-sensitive offers, updates, and reminders. Show potential clients how this channel boosts customer loyalty, complements other marketing efforts, and delivers measurable results with minimal cost. Stress the importance of consent-based messaging for compliance and trust, and position your service as an easy-to-use, automated solution that helps businesses connect directly with their audience and increase sales effortlessly.

Why Sell Text Message Marketing?

Before you can sell SMS marketing, you need to understand—and communicate—why it’s so valuable.

1. Insane Open Rates

Unlike email, which may sit unopened in an overcrowded inbox, text messages have a 98% open rate, and most are read within 3 minutes. That’s unmatched attention.

2. Direct Access to Consumers

Almost everyone carries a mobile phone—and checks it constantly. SMS allows businesses to reach their audience immediately, without needing an internet connection or app.

3. High Engagement & Conversions

SMS marketing typically sees click-through rates ranging from 20% to 35%, far surpassing the 2% to 5% average for email campaigns. This approach works exceptionally well for limited-time offers, appointment reminders, and urgent promotions.

4. Cost-Effective and Scalable

While SMS isn’t free, it’s highly cost-efficient compared to traditional ads or physical mail, especially when targeting a warm or opted-in list.

Read more: How to Sell Text Message Marketing