How Much is Text Message Marketing?


Text message marketing typically costs between $0.01 and $0.10 per message, depending on the volume of texts sent, the service provider, and any additional features like automation or personalization. Many SMS marketing platforms offer monthly subscription plans starting around $20 to $50, which include a set number of messages and tools to manage campaigns. Costs can increase if you use multimedia messages (MMS), custom shortcodes, or advanced analytics. Despite these expenses, text message marketing is considered highly cost-effective due to its strong engagement rates and direct reach to customers.

What Is Text Message Marketing?

Text message marketing involves sending promotional messages, alerts, or updates directly to a customer’s mobile phone via SMS (Short Message Service) or MMS (Multimedia Messaging Service).

Types of messages include:

  • Promotional offers
  • Flash sales and discounts
  • Appointment reminders
  • Shipping updates
  • Event invitations
  • Loyalty program notifications

SMS marketing is highly effective, with open rates over 95% and most messages read within just minutes. Compare that to email marketing, which averages an open rate of around 20-25%, and you see why SMS is on the rise.

Read more: How Much is Text Message Marketing

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